I don’t just build — I write, record, and share what I see, what I test, and what I believe is coming next in ecommerce, tech, and AI.
Featured
🚀 The next sale won’t start on Google — it will start on ChatGPT.
There’s a new kind of shopper.
They don’t see your ads.
They don’t follow your brand on social media.
They don’t even know your website exists.
Instead, they go straight to AI — ChatGPT, Gemini, Meta.
📄 In my latest article, I share why this shift is already happening and how Shopify is positioning itself ahead of the curve.
Bestseller
Digital Frustration: The Silent Enemy of E-commerce (and How to Fight It)
Everyone talks about traffic, conversion, and performance.
But very few talk about frustration.
That silent emotion that makes a customer abandon their cart without saying a word —
and that, more often than not, costs you more sales than you realize.
In my new article, I explore how to detect and fix digital frustration —
the invisible enemy every e-commerce business faces.
From my Network
The IA is Killing Google
Is AI reshaping search as we know it? It seems search engine optimization (SEO) is evolving into answer engine optimization (AEO) as AI-driven responses become more prevalent.
Agentic Commerce
This is Agentic Commerce — and it’s not a future trend, it’s happening right now.
focus on what,
and you become comparable
And when you’re comparable… customers choose based on price.
But the brands that truly grow — the ones that build community and loyalty — focus on the how.
No One is talking
about this!
The rise of AI assistants like ChatGPT and Gemini could mean customers turn directly to AI for product discovery and purchasing. This shift has the potential to be transformative, yet it seems few are fully addressing it. Some platforms, like Shopify, are taking steps to adapt.
Performance, Seguridad y
Autonomía
¿Tu plataforma de e-commerce te da la seguridad, autonomía y rendimiento que necesitas?
Esto es "Diario del Lunes"
Hay un nuevo tipo de comprado, y si no lo estás viendo, puedes estar perdiendo una gran oportunidad.